It's a New Year! Happy 2018!
Now we've put down the champagne glass and stopped celebrating the festive season / ringing in the new year, we need to commit to some of those resolutions and goals we said we'd think about. Perhaps we can give ourselves a reason to pick up the champagne glass once more - to celebrate an engagement?
If your goal in 2018 is to truly commit to your other (probably better) half, take a look at some of the predicted trends expecting to influence engagement ring market this year.
Cushion Cut Diamonds, Yellow Gold Bands and Trilogy Rings
It’s not difficult for us to predict the popularity of Cushion Cut diamonds, yellow gold mounts and trilogy style rings thanks to the engagement of Prince Harry and Meghan Markle. The Royal announcement sent jewellers into a frenzy, with even Argos promoting their similar style ring in a bid to get in on the trilogy bandwagon.
Even though the official creator of the ring, Cleave and Company, refused to create any replicas or identical rings – the different components of the royal ring can be found almost everywhere. We can expect to see an increase in the sales of yellow gold and trilogy rings in 2018.
Bespoke and Custom Design
Emotional significance is a key factor in choosing an engagement ring, and like Prince Harry, one way to pick a ring that ‘means more’ is to design it yourself.
The increasing popularity of custom rings isn’t going to slow this year – with over 42% of engagement rings being personally designed in 2017, and that number expected to continue growing.
Purple and Coloured Stones
Pantone’s influence in colour trends can be seen in the still relevant influx of baby blue and millennial pink, which took off after they announced them as the official ‘colours of the year’ in 2016. When predicting what trends will shape 2018 design, we can look to Pantone to determine which colours will start to emerge into popularity – and this year, it’s purple.
‘Ultra Violet’ was named 2018’s colour of the year as a reflection of both future design and the world as it stands. Pantone wrote:
“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
We can expect to see purple creeping into engagement ring design, especially as more people are opting for coloured gemstones to create unique and significant designs that reflect their relationship.
Classic – but with a Twist
Everyone wants a timeless ring. One that will look good on the day of the proposal and still look good in twenty year’s time. How do you take a design that’s timeless and classic, and create something unique? How do you reflect your relationship and taste, but with a design that won’t go out of fashion quickly?
One of the big trends of 2018 is to take the classic emerald or oval solitaire design, and simply rotate it. Instead of the diamond sitting vertically to align with the wearer’s finger, ring design is increasingly using horizontal or ‘East-West’ settings to create a fresh, modern feel to a look that is considered to be timeless.
Oval Cuts and Elongated Shapes
Online surveys and a variety of jewellers have all deemed that oval cut diamonds will be popular in 2018. Harking back to the idea of a classic look, with a twist, an oval shaped diamond evokes the classic round solitaire with a fresh, elongated look.
The length and vertical placement of the diamond will also create an illusion that will make the finger look thinner.